The streaming giant Netflix has taken a big step to make live events more interactive. The company has introduced a new live voting feature, allowing viewers to influence show outcomes in real-time. Additionally, new AI features and a redesigned mobile app have been announced. These features will give Netflix a competitive edge.
This live voting feature was first used in the 'Star Search' live talent show in America. Viewers can vote in real-time to determine the next round for contestants, resulting in immediate announcements. Unlike traditional TV voting, there's no need to wait all day. This feature is only available to those watching the live stream, and voting is not possible if rewinding. Voting is possible via smart TVs, streaming devices, and mobile apps instead of the website. In Star Search, viewers can give a rating from 1 to 5 stars and can even choose winners in some rounds.
Netflix is redesigning its mobile app, and in the fourth quarter earnings call, co-CEO Greg Peters stated that this update is crucial for business growth. The company will strengthen vertical video 'Moments' and add video podcasts in the future, which will expand content.
Netflix is also ahead in the AI field. Two new AI features will be launched this year. AI-based subtitle localization, which will preserve meaning and essence in translation, and an AI-enabled recommendation system, which will suggest content according to user preferences. In the fourth quarter of 2025, the company's revenue reached 12.05 billion dollars, showing a 17.6 percent increase compared to the previous year. These changes will give Netflix a new direction in live content and connect directly with the audience.