Amit Parab Ventures Into Business : From Acting in 'Man Udu Udu Zhala' to Bringing Kokan to the Cities

Amit Parab, known for his memorable portrayal of Nayan in Zee Marathi’s hit serial ‘Man Udu Udu Zhala’, has captured the hearts of television audiences across Maharashtra. Now, taking a temporary break from his acting career, Parab has embarked on a new entrepreneurial journey that bridges the gap between Konkan’s natural richness and the urban marketplace.

Parab has launched a new brand called ‘Malvan Style’, which specializes in offering authentic fruit juices made from the produce of the Konkan region. The initiative aims not only to provide city dwellers with a taste of traditional Konkan flavors but also to create livelihood opportunities in rural areas.

Supporting Rural Livelihoods, Promoting Konkan’s Legacy

Amit’s vision for Malvan Style goes beyond just business. His enterprise is designed to support local farmers and rural communities by generating employment and promoting the region’s agricultural heritage. Through this initiative, residents of cities will gain access to high-quality, authentic juices made from Konkan fruits, while villagers benefit from sustainable economic opportunities.

To make the products accessible, Amit has also launched an e-commerce website under the same name, allowing customers to order the juices online. He shared that the broader goal of his venture is to take Konkan’s local products to a global audience. In the near future, Malvan Style plans to expand its product line to include more traditional Konkan food items.

From Corporate to Creative—and Back to Roots

Before stepping into the world of acting, Amit completed his MBA and worked in the corporate sector for seven years. Eventually, driven by his passion for the performing arts, he made the leap into television and rose to popularity through Man Udu Udu Zhala.

Despite the fame that came with his role, Amit has always maintained a strong connection to his native Konkan. It is this bond with his roots that inspired him to establish a business deeply embedded in the culture and flavors of the region.