Gold Prices Soar to ₹96,000 During Wedding Season; Buyers Take Cautious Approach

Due to Donald Trump's global policies, the price of gold is continuously increasing. Today, the price of gold is Rs 93,200 and Rs 95,996 including GST, and the picture of consumers turning their backs on buying gold is being seen in the bullion market. As the price of gold is continuously increasing, the picture of consumers being in a wait-and-watch role has come to the fore and consumers are more inclined to buy gold than to buy gold to take advantage of the increasing price. Since the increasing price of gold is unaffordable for the common man, some consumers have gone back without buying gold, hoping that the price of gold will decrease.

Aspirations vs Affordability

Gold continues to be a symbol of prosperity and tradition, particularly for Indian women. Many families, especially those preparing for upcoming weddings, are finding it difficult to balance sentimental expectations with financial reality.

“Every woman dreams of wearing gold jewellery on her special day. But with prices like this, many are forced to reduce their purchases or switch to lighter designs,” said a jeweller from Pune.

Some households are even delaying wedding-related purchases or opting for gold-plated alternatives to meet ceremonial needs without exceeding their budgets.

Will Gold Hit ₹1 Lakh?

With gold prices already flirting with the ₹96,000 mark, market experts are speculating whether ₹1 lakh per 10 grams is the next milestone. While some believe the current spike is temporary, others warn that continued global instability, inflation, and geopolitical tensions could push prices even higher.

“If current trends continue, we may well see gold cross ₹1 lakh in the coming months,” said a senior analyst at a commodities trading firm.

Key Takeaways

• Current gold price (with GST): ₹95,996 per 10 grams

• Consumer response: Hesitation, postponement of purchases

• Market trend: Increased investment in gold modi, wait-and-watch strategy

• Main concern: Affordability during the wedding season

• Forecast: Possible rise to ₹1 lakh per 10 grams if trends persist

As gold remains both a cultural staple and financial asset in Indian households, the coming weeks will be crucial in determining whether buyers return to the market—or continue to wait for a dip.