Social Media : Now a degree will be required to make videos on social media...

In Brief

• A degree will be required to make videos on social media

• Account deletion if rules are violated

• Is this rule for everyone?

Currently, the creation of videos on social media has increased significantly. However, an important piece of news has emerged for all influencers. Now a degree is necessary to create videos on social media because often videos and reels are made by taking information from elsewhere without having knowledge of the related subject. Incorrect information can be given about financial matters, health, law, and education. This can lead to danger from half-baked knowledge. It can affect your health. To curb this, China has now introduced a rule. According to this, influencers with a degree or diploma can create such reels and videos. As per the new rule, the certificates and degrees of content creators and influencers on social media platforms are being checked.

Account Deletion for Rule Violation

Action will be taken against anyone who violates the rules. Their social media account will be deleted and they will be fined twelve lakh rupees.

Is this rule for everyone?

This rule does not apply to everyone. It applies to those creating videos on important topics like finance, stock market, investment, medicine, law, or education on social media platforms. Only individuals with professional certifications in these subjects can create such reels or videos. Accordingly, the certifications of these individuals will be verified.

Who is responsible?

In the recently implemented policy, major platforms like Douyin, Weibo, and Bilibili have been held legally responsible. These platforms will verify and record the qualifications of creators speaking on these topics. According to the new directive, platforms that do not comply with the rules will be fined up to one lakh rupees.

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Social media industry is large

The social media industry in China is large. E-commerce sales related to livestreaming were 165 billion US dollars in 2022. After this rule was implemented, many creators have removed their videos from social media. Additionally, social media accounts promoting alternative medical remedies and providing unlicensed financial advice have been closed.

Major issues due to lack of formal education

Content creators without knowledge of the relevant subject are providing medical tips, investment recommendations, and legal knowledge. However, complaints about these creators have been received by the government, and accordingly, the China Consumers Association conducted a survey. In it, thirty percent of users received misleading information regarding health.